BILD Building Answers

Design + Development

In April 2019, an out-of-home-led campaign for BILD GTA surrounding questions residents have about housing and development in the region.

Its name? Building Answers.

Working with our partners at Republic Story, who led the campaign creative and PR initiatives, Stack Creative was responsible for the design and development of the website the campaign drove to, at buildinganswers.ca.

The site itself is a “question and answer” experience, with a certain number of key questions already answered — but with the added focus of allowing users to submit their own questions, that BILD would answer either directly via email or add as additional content to the website. Our areas of responsibility included UX Design, SEO Strategy and Implementation, Visual Design, Development, QA and Content Entry, alongside some additional development support for standard online banners driving to the website. The campaign kicked off on April 2, 2019, and was met with coverage in the Globe and Mail, Toronto Star, MSN, CP24, and more.

PROJECT PARTNERS
Stack: Joe Szabo, Zaira Gaudio-Fry, Michael Fazal, Jon Waller, BJ Blayney, James Adamson
Campaign: Republic Story

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