BILD GTA

An online experience geared towards Building Answers.

The Ask

In April 2019, an out-of-home-led campaign for BILD GTA went live, focused on the questions local residents have about housing and development in the region.

Its name? Building Answers.

Working with Republic Story (who led the campaign creative and PR initiative), Stack Creative was responsible for the design and development of the website the campaign drove to at buildinganswers.ca.

The site itself is a “question and answer” experience, with a certain number of key questions already answered — but with the added focus of allowing users to submit their own questions, that BILD would answer either directly via email or add as additional content to the website.

Our areas of responsibility included UX Design, SEO Strategy and Implementation, Visual Design, Development, QA and Content Entry, alongside some additional development support for standard online banners driving to the website. The campaign kicked off across the GTA on April 2, 2019, and was met with coverage in the Globe and Mail, Toronto Star, MSN, CP24, and many other press outlets.

Client

BILD GTA

Key Services

Development
SEO
UX Design
Visual Design

Project Partners

Republic Story

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