Case Study

BILD GTA

BILD Logo

Team Stack
BJ Blayney, Joe Szabo, James Adamson, Jon Waller, Michael Fazal, Natalie Syer, Stuart Thursby, Zaira Gaudio-Fry

Key Services
Art Direction/Visual Design
Development
Search Engine Optimization
UX Design

Project Partners
Republic Story

In Summary

An Online Experience Geared Towards Building Answers.

In April 2019, an out-of-home-led campaign for BILD GTA went live, focused on the questions local residents have about housing and development in the region.

Its name? Building Answers.

Working with Republic Story (who led the campaign creative and PR initiative), Stack Creative was responsible for the design and development of the website the campaign drove to at buildinganswers.ca.

The site itself is a “question and answer” experience, with a certain number of key questions already answered — but with the added focus of allowing users to submit their own questions, that BILD would answer either directly via email or add as additional content to the website.

Our areas of responsibility included UX Design, SEO Strategy and Implementation, Visual Design, Development, QA and Content Entry, alongside some additional development support for standard online banners driving to the website. The campaign kicked off across the GTA on April 2, 2019, and was met with coverage in the Globe and Mail, Toronto Star, MSN, CP24, and many other press outlets.

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