Branding for Startups and Early Companies.

If you’re someone who has a new business, start-up, or product or service idea, you’re in the right place — as we are the “short-and-sweet” branding experts who can help bring your vision to life.

The Minimum Viable Brand

In the early phases of your company’s life, every moment is valuable and every dollar is precious. Getting your product or service off the ground is Priority #1, and the sooner you can meaningfully sell, interact with, and learn from your early customers and advocates, the better.

A Minimum Viable Brand is a “short and sweet” set of activities and creative services that helps you get to market and tell the story of your company, product, service, or app in a meaningfully differentiated way from Day One.

Creating the Minimum Viable Brand

Three simply steps to take your early-stage brand identity from concept to reality.

The Brand Sprint

The Brand Sprint is a half-day workshop that creates the strategic foundation for your brand. We cover your offerings, audiences, competiton, and the unqiue aspects that make you “you”, ending the day with the basis of a brand strategy.

Key questions answered:

  • Naming (If Needed)
  • Positioning & Messaging
  • Customer/Audience Profile
  • Competitive Context

Identity Design

It’s time to bring your brand to creative life! A targeted identity design phase results in a brand identity that you can go to market with, online or offline, that expresses the brand strategy in a way that’s true to you — and resonates with your audience.

Key deliverables:

  • Logo
  • Design Direction
  • Copy Tone-of-Voice
  • Sample Key Assets

Brand Toolkit

Things change quickly in the early days of a company. We believe in arming you with a set of tangible creative assets that your team can use to create social posts, email newsletters, print collateral, or flyers, allowing you to quickly adapt to pivots and changes.

Key deliverables:

  • Vector Logo Files
  • Fonts & Colour Palette
  • Brand Guidelines
  • Key Assets & Files

Branding Services

An overview of the full range of services, activities, inputs, and outputs that go into creating a brand.


Naming seems straightforward — but appearances can be deceiving. The right name should be clear, ownable, and metaphorical enough to give you room to grow, while evoking the right emotions.


It’s not enough to have a solid product or business. Striking the right balance of attributes, features, and benefits will clearly differentiate yourself in the eyes of your prospects and customers.


Strategy contains all of the workshops, research, and recommendations that define what your brand should feel like and say. Get the first couple of steps right, and it will set you up for years.

Brand Design

Your identity is the sum of all of the creative elements that define your brand. Words, graphics, motion, and audio all have roles to play in creating the expression that causes people to perk up and take notice.

Key Language

Without the right words, even the best brand identities fall flat. The process of defining how your brand should sound and read goes hand-in-hand with visuals in laying the brand’s creative foundation.

Key Touchpoints

It’s one thing to create a brand identity, but it’s quite another to shape it over time. Key Touchpoints (such as stationary, collateral, or advertising) brings your brand out of theory and into practice.

Design Systems

A successful brand identity ties together big-picture concepts with a full design system that incorporates digital, print, advertising, corporate collateral, messaging, and more into a cohesive system of design principles, artifacts, and guides

Brand Toolkits

The days of an agency being in charge of all creative expressions for a client are over — and rightly so. Brand Toolkits consist of assets and files that your teams can take and use, setting you up for success from day one.

Brand Guidelines

A Brand Guideline is a living, breathing document or microsite that outlines your brand strategy, audience, identity, the design system, and key touchpoint creative to inform all parties of the essence of your entire brand.

Other Branding Services from Stack

Branding is a big field, and no project, client, business or brand has the exact same needs. We focus our branding efforts on three primary areas: Start-Ups, Growing Organizations, and Initiatives.

Branding for Organizations

Evaluating your messaging, positioning, and identity goes a long way when you’ve either outgrown your old brand, or need to find a new way to share who you are as the result of a company change.

Learn More

Branding for Initiatives

Events and initiatives require an approach to branding that borrows from the best of branding, advertising, and digital, with consideration given to the broader company context.

Learn More

Get Started with Stack

We’re a friendly bunch, and we’re always up for a coffee or cocktail to see if we might be able to help with your marketing challenges. Don’t be shy; say hello!

Get in touch
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