In a World of Limitless Options, Branding Creates Choice.

Your brand is so much more than just a logo and a set of design assets. It’s the creative expression of your company that sets the foundation for your customers to lean, to click, to buy, or to try.

Our Approach to Branding.

Your customer has more control over what they buy than ever before. To stand out requires more than just the bare minimum of branding, because in a world of limtiless options, your audience has the ultimate power: the power to choose.

This frees you up to shift your focus away from the red-ocean strategies of direct competition, to the blue-ocean strategies of speaking to you customers in a more unique way than anyone else.

Your company’s brand is the the foundation that ties together who you are, what you do, and ultimately why they should care. Get this part down, and the sky’s the limit in terms of empowering your customers and staff to choose you in a sea of sameness.

Branding Services


Naming seems straightforward — but appearances can be deceiving. The right name should be clear, ownable, and metaphorical enough to give you room to grow, while evoking the right emotions.


It’s not enough to have a solid product or business. Striking the right balance of attributes, features, and benefits will clearly differentiate yourself in the eyes of your prospects and customers.


Strategy contains all of the workshops, research, and recommendations that define what your brand should feel like and say. Get the first couple of steps right, and it will set you up for years.

Brand Design

Your identity is the sum of all of the creative elements that define your brand. Words, graphics, motion, and audio all have roles to play in creating the expression that causes people to perk up and take notice.

Key Language

Without the right words, even the best brand identities fall flat. The process of defining how your brand should sound and read goes hand-in-hand with visuals in laying the brand’s creative foundation.

Key Touchpoints

It’s one thing to create a brand identity, but it’s quite another to shape it over time. Key Touchpoints (such as stationary, collateral, or advertising) brings your brand out of theory and into practice.

Design Systems

A successful brand identity ties together big-picture concepts with a full design system that incorporates digital, print, advertising, corporate collateral, messaging, and more into a cohesive system of design principles, artifacts, and guides.

Brand Toolkits

The days of an agency being in charge of all creative expressions for a client are over — and rightly so. Brand Toolkits consist of assets and files that your teams can take and use, setting you up for success from day one.

Brand Guidelines

A Brand Guideline is a living, breathing document or microsite that outlines your brand strategy, audience, identity, the design system, and key touchpoint creative to inform all parties of the essence of your entire brand.

Related Case Studies

Mother Raw

We built out the full brand system based on a new name, logo and packaging for a beloved organic, vegan, plant-based dressings and dips company.

View Case Study

Memory Labs

We crafted the messaging, copy, website, and marketing collateral for an innovative start-up that digitizes your old family media to preserve for the future.

VIew Case Study

World Vision

We created a messaging platform for an urgent, important cause, centred on UX, messaging, creative direction, and guidelines to shape implementation around the world.

VIew Case Study

Three Approaches To Branding

Branding for Startups

It’s not enough to have a good product. Laying a foundational brand identity gives your early-stage company a right leg up to differentiate yourself from day one.

Learn More

Branding for Organizations

Evaluating your messaging, positioning, and identity goes a long way when you’ve either outgrown your old brand, or need to find a new way to share who you are as the result of a company change.

Learn More

Branding for Initiatives

Events and initiatives require an approach to branding that borrows from the best of branding, advertising, and digital, with consideration given to the broader company context.

Learn More

Get Started with Stack

We’re a friendly bunch, and we’re always up for a coffee or cocktail to see if we might be able to help with your marketing challenges. Don’t be shy; say hello!

Get in Touch
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