Digital Advertising and Email Marketing

Channel. Message. Creative. Three simple levers that can be pulled in email and digital marketing in order to get your product or service introduced or reminded to new audiences.

The Digital Foundation of Your Marketing Stack

Across virtually every industry, digital advertising and email marketing are two of the core pieces of marketing today. From social advertising, PPC advertising, and banners through to the balance of email marketing, one-off campaigns, and regular user communications, these are all part of the bedrock of digital advertising.

Yet despite this plethora of options, the fundamentals of what makes a good ad or communication remain as true as ever: Smart, crisp copy. Compelling imagery. And a clear call-to-action.

Get those elements right, and your message can turn heads on every platform you set your mind to. That’s where we come in.

Digital Advertising Services

Channel Strategy

Channel Strategy matches the right type of message to the platform. What makes a great ad on Facebook won’t translate to email, and that won’t translate to pre-roll. This is the phase that stitches together the plan that makes sense for you.

Art Direction

Art Direction is focused as much concept as it is on craft. It moves well beyond the brass tacks of design to consider what the most powerful imagery and layout would be to bring your ad to life, across any and all platforms.

Copywriting

Clarity and wit are the goals. When you have 0.01 seconds to make an impression, there’s no time to waste with details. Pairing a compelling headline with crisp copy on landing pages or within emails represents the best 1-2 punch in copy around.

Banner Ads

We believe that a banner ad is simply a brand-building digital billboard. Treating banners as a digital mass medium instead of pursuing ineffective or invasive retargeting and personalization respects user privacy — and makes for a more compelling message.

Social Ads

Social has also simply become a digital mass medium. The simpler the message, and the simpler the ad buy, the higher the success of the ad. Video and animation, however, are powerful arrows in the quiver of social advertising that you just can’t get as well with banners.

Production

Given the plethora of formats and platforms out there, plus A/B testing and localized versions, there’s a lot to consider on the production side. From development to asset creation to video, we’re set up to produce to a tee whatever it is that we come up with for you and your brand.

Email/CRM Strategy

What message, to which users, at which time? How could system messages be balanced with marketing? What opportunities are there to tailor the message to audiences? These questions (and a million more) are the ones that Email & CRM Marketing Strategy look to answer.

Email Templates

More than any other digital format, emails depend on the thoughtful and compelling design of templates. Given the volume, frequency, speed, and variability of emails, not to mention the number of  platforms out there, there’s a lot to consider. But hey, what’s a challenge without a little fun along the way?

Email Content

Design, copywriting, messaging, and offers are the four building blocks of an email. Email technology now allows for animation, custom branded fonts, personalization, and other unique creative techniques that were previously only possible with web — opening up the world of creative opportunity.

Related Case Studies

Mother Raw

We built out the full brand system, including a robust toolkit of templates and social graphics, and ongoing ads, for Mother Raw.

View Case STudy

Building Answers

We designed and developed the website as well as executed the digital banner ads for BILD’s Building Answers campaign.

View Case Study

World Vision

We created a messaging platform for an urgent, important cause, centred on UX, messaging, creative direction, and guidelines to shape implementation around the world.

View Case Study

Other Digital Services from Stack

Website Design and Development

The humble website plays a crucial role for your company. Read on to learn more about the unique blend of services and activities that will help you take your website to the next level.

Learn More

Digital Product Design

The design of a digital product is about more than just the UI. Proper content, user flows, and a branded sense of style is what will set your product apart from the sea of competing options.

Learn More

Digital Partner for Specialized Firms

If you’re a PR agency, management consultancy, service design firm, or larger advertising agency, we can augment your in-house team as a go-to digital creative and development partner.

Learn More

Get Started with Stack

We’re a friendly bunch, and we’re always up for a coffee or cocktail to see if we might be able to help with your marketing challenges. Don’t be shy; say hello!

Get in Touch
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