Mother Raw

The evolution of a cherished organic plant-powered brand.

The Ask

Reunion Foods came to Stack to help take their beloved Michelle’s Rawfoodz brand of organic dressings, sauces and dips, and introduce it to the world anew as Mother Raw.

Another agency (Zulu Alpha Kilo) had already created the brand positioning, name, logo and packaging, and it fell on our shoulders to take this brand foundation and expand upon it, establish and codify the brand guidelines, and create a wide variety of key creative outputs for launch.

Stack’s mandate included:

• The full brand extension into all channels

• Creation and stewardship of the brand guidelines, tone of voice and copy direction, art direction and design

• Website design and content creation, in partnership with the Shopify agency Alt & Dot

• Original product and recipe photography

• Launch campaign social media creative plus the creation of a social “toolkit” for the marketing team to continue to use over time

• And the many other creative intangibles that go into a successful rebrand and launch.

Since the new brand has gone live, we’ve continued to work with Mother Raw on various campaigns and collateral on an ongoing basis, including their 20th Flavour “Duel of the Dressings” campaign that gave their fans the chance to vote on what the 20th Mother Raw flavour should be (creative below).

Client

Mother Raw

Key Services

Art Direction
Brand Collateral
Copywriting & Content
Development
Email Design
Photography
UX Design
Visual Design

Project Partners

Alt & Dot
Jeff Wasserman
Sting Productions
Zulu Alpha Kilo

Previous Brand

New Brand

20th Flavour Campaign

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