Case Study

Mother Raw

Team Stack
Andrew Ennals, Erika Bryson, Erin McPhee, Kevin Syer, Mark Ovsey, Natalie Syer, Sabrina Christo, Stuart Thursby

Key Services
Art Direction
Production Design
Website Content + Design

Project Partners
Alt & Dot
Jeff Wasserman/Sting Inc
Joe Szabo
Zulu Alpha Kilo

In Summary

The Evolution of a Cherished Organic Plant-Powered Brand.

Reunion Foods came to Stack Creative to help take their beloved Michelle’s Rawfoodz brand of organic dressings, sauces and dips, and introduce it to the world anew as Mother Raw.

Another agency (Zulu Alpha Kilo) had already created the brand positioning, name, logo and packaging, and it fell on our shoulders to take this brand foundation and expand upon it, establish and codify the brand guidelines, and create a wide variety of key creative outputs for launch.

Stack’s mandate included:

• The full brand extension into all channels

• Creation and stewardship of the brand guidelines, tone of voice and copy direction, art direction and design

• Website design and content creation, in partnership with the Shopify agency Alt & Dot

• Original product and recipe photography

• Launch campaign social media creative plus the creation of a social “toolkit” for the marketing team to continue to use over time

• And the many other creative intangibles that go into a successful rebrand and launch.

Previous Brand

New Brand Elements

Product & Recipe Photography

New Website

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