Website Design and Development

The humble website plays a crucial role for your company. Read on to learn more about the unique blend of services and activities that will help you take your website to the next level.

Your Website is Not Just a Website.

Your website encapsulates your brand.

It tells the world who you are, what you do, and why they should care. It’s your company’s always-on place of digital authority, and it brings together your brand, marketing, and content strategies, in a way that no other single platform does as equally — all in service of providing your visitors and customers information and action that helps them.

Your website is also never finished. Instead of viewing it as a set-it-and-forget-it initiative, it’s a perfect arena for continual improvements over time, evolving as your business does and as your customers’ needs change.

Website Services

UX Design

User Experience (UX) Design answers the most fundamental questions of a website: How should users navigate it? How should content be organized? What features should be prioritized, and how? Between wireframes, user flows, and other documents, these questions and others are answered.

Content Strategy

Content Strategy is focused on the words, images, and content of your website. Content Strategy’s job is to take the galaxy of things that could be said on your website and to meaningfully organize them, link them together, and work in partnership with UX to create a cohesive, meaningful site.

Visual Design

Visual Design is where your brand identity, the best practices of website design, and a spark of creativity all come together. Colour; typography; layout; animations. The goal is to create a site design that evokes an emotional response, while adhering to the best practices of accessibility and responsiveness.

Search Engine Optimization (SEO)

SEO encapsulates the research, creative, and technical tasks and activities that go into optimizing a website with an eye towards increasing the site’s findability. Equal parts art and science, SEO is one of the bedrock services that go into any website we create.

Content Creation

Content Creation represents the combined efforts of copywriting for the web and image/icon selection, populating the approved Visual Design with content that follows the strategy and guidelines outlined by UX Design and Content Strategy. The efforts in this phase are often shared between agency and client.

Development & QA

It’s not enough to design the website — it obviously needs to be built! Development covers the technical tasks that go into the site build itself, including CMS selection and setup, front-end and back-end programming, and integrations, alongside quality assurance (QA) checks and bug-testing.

Accessibility

As the web (and society) has progressed, so has attention to the needs and realities of multiple audiences. Designing for Accessibility means following a set of design, development, and content guidelines, at varying levels of sophistication and usage.

Responsive Design

Responsive Design was the response to the boom in smartphone popularity at the tail end of the 2000s. Far more than the new kid on the block, this mobile-first approach is simply just how websites are built nowadays in all but the rarest of digital or web projects.

Core Platforms

We focus primarily on WordPress, Shopify, Squarespace, Unbounce, and HubSpot. With that said, we don’t believe in absolute technology platform dogma, as each Content Management System suits a different purpose and type of site.

Wordpress
Shopify
Squarespace

Related Case Studies

Mother Raw

We built the website alongside the full brand system based on a new name, logo and packaging for a beloved plant-based company.

View Case Study

Memory Labs

We crafted the messaging, copy, and website for an innovative start-up that digitizes your old family media to preserve for the future.

View Case Study

The Moment

We designed and developed the new web experience for The Moment, Toronto’s leaders in innovation and service design.

View Case Study

Taggart Group

We designed and developed the new website for the Taggart Group, a family of development companies based in the Ottawa region.

View Case Study

Star Renegades

We have designed and developed a couple of websites for Massive Damage, including one for their new game Star Renegades.

View Case Study

Building Answers

We designed and developed the website as well as executed the digital banner ads for BILD’s Building Answers campaign.

View Case Study

Other Digital Services from Stack

Digital Advertising and Email

Channel. Message. Creative. Three simple levers that can be pulled in email markeitng and digital advertising in order to get your product or service introduced or reminded to new audiences.

Learn More

Digital Product Design

The design of a digital product is about more than just the UI. Proper content, user flows, and a branded sense of style is what will set your product apart from the sea of competing options.

Learn More

Digital Partner for Specialized Firms

If you’re a PR agency, management consultancy, service design firm, or larger advertising agency, we can augment your in-house team as a go-to digital creative and development partner.

Learn More

Get Started with Stack

We’re a friendly bunch, and we’re always up for a coffee or cocktail to see if we might be able to help with your marketing challenges. Don’t be shy; say hello!

Get in Touch
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