World Vision

Creating a global messaging platform for a global cause.

The Ask

World Vision International were working with the innovation and service design consultancy The Moment to co-develop a global product to provide life-saving tools for those living in dangerous places — and to actively solicit support and raise awareness with new audiences around the world.

Stack Creative joined the effort to develop the creative concept for this product, including the messaging direction, guidance on visual design, UX design and copywriting, and creative direction on photography, illustration, and iconographic style and content.

The focus was simple: Make the work stand out in the category — and stand out compared to other World Vision programs — while still feeling connected to the overall World Vision brand.

The result was a creative messaging platform that spanned landing pages, advertising, social media, and CRM/email marketing, packaged up in a set of robust guideline documents for each World Vision office to implement. The global rollout began on World Refugee Day.

Note: Stack’s UX and creative work guided efforts in World Vision offices around the world, but each office was separately responsible for implementation. In-market creative may differ from what’s displayed here.

Client

World Vision

Key Services

Art Direction
Concepts & Messsaging
Copywriting & Content
Development
Email Templates, Content, and Design
UX Design

Project Partners

The Moment

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