Marketing is notoriously looked down upon as one of the least trustworthy professions around.
This Gallup poll (link) from late 2020 has marketers placed above only car salespeople and Members of Congress in the US, and a survey from Grey and YouGuv in the UK (link) found that 96% of the UK public does not trust influencers.
The flip side?
Marketing is a fundamental function of any company of any scale, alongside Operations, Finance, Management, and Sales.
Clearly, marketing and advertising is necessary, but how evil you believe that necessity to be depends on your perspective, ranging from marketing being crucial to your company’s success when you’re on the clock, to ads being iffy at best when you’re consuming them off the clock.
How can we resolve this tension?Read More