Redesigning a website can be a large endeavour.
Between design, content, copy, development, APIs, plugins, Search Engine Optimization, keyword research, platforms, integrations, responsive design, accessibility checks, browser testing, content entry, approvals, and a million other things to keep track of, there are enough specialized “web things” to worry about in their own right.
But a website is ultimately just a set of pages containing the right information on your business combined with the right opportunities for your customers to buy, learn more, or otherwise convert.
A website’s success depends far more on your business strategy and what your audience needs than the pixels and code itself. As thorny and time intensive as programming and design can be, building a website is relatively straightforward compared to spelling out and committing to the business decisions that drive them.Read More