Burger King and McDonald’s are locked in an eternal battle for market share in the fast-food, burger-and-fries industry. Earlier this year, both released dramatic new looks at key parts of their global visual identity.
Burger King has fully rebranded, with a new logo and design style that nips and tucks their original logo in a fresh, vibrant, and engaging new design language. McDonald’s, meanwhile, have introduced new global packaging that also leans into a fresh, bold, colourful direction. Let’s take a look at what’s going on in both.Read More