Governance Solutions

Rebranding and reimagining the marketing presence for a Canadian-based leader in governance consulting, education, events, and other resources for boards and directors around the world.

The Ask

Governance Solutions offers a wide range of services, courses, and materials to help boards and their directors perform better across three brands: Governance Solutions (providing consulting and services for boards of directors), Professional Director (offering programming and certifications for individual directors ), and BoardConnex (a virtual board portal).

We worked with them to overhaul and unify their brand system, maintaining 30+ years of heritage while charting a striking new brand direction.

The new identity ties together all 3 brands into a system of dots, dashes, and lines that abstractly emphasizes individual dots coming together into a wider, integrated system — much as boards unite directors and companies.

“The pillar” logo from the existing identity was kept for Governance Solutions in the new logo system, with a pen coming in to represent the individual director for Professional Director, and the previous BoardConnex identity getting tweaked to harmonize with the size and style of the other logos. Distinct font selections were made to represent the collective (Governance), the individual (Professional Director), and technology (BoardConnex), with the colour palettes expanded upon from the previous identity to maintain a connection to 30 years of tradition.

We also designed and wrote all 3 websites, with development covered by their long-standing partners at Sandbox, and we updated course materials and many other marketing supports to help them re-imagine their marketing presence and messsaging for the years ahead.

Client

Governance Solutions

Key Services

Art Direction
Brand & Logo Design
Brand Strategy
Copywriting & Content
Messaging
UX Design

Deliverables

Brand Identities (3x)
Brand Strategy
Course Materials
Social Toolkit
Websites (3x)

Project Partners

Sandbox (Web Dev)

Previous Brand Identity

New Brand Identity & Collateral
(Logo & System, Business Cards, Standup Banners, Brochure Comps, Certificates, Social Assets)

Websites
(One for each brand, built on a common system with styling differences based on brand)

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