Jane Goodall Institute of Canada

Reimagining the long-term web presence for the Canadian chapter of one of the world’s foremost conservation organizations.

The Ask

Jane Goodall, the person, needs no introduction – and neither does the global organization that bears her name. Their mandate is to inspire hope through action through a wide range of impactful programming and activities in both Canada and Africa, that together tackle the overlap of 3 of the major crises facing us and our planet: Biodiversity Loss, Climate Change, and Environmental Inequity.

We partnered with the Jane Goodall Institute of Canada on several projects, including the redesign of their website, as well as the creation of a :90 anthem video.

The website redesign was a top-to-bottom refresh that tackled content strategy, content creation, graphic and UX design, and development and integrations with myriad third-party donation and support tools, all in the service of two goals: introducing their new messaging, and inspiring visitors to take action in one or multiple ways, all while breathing new life into the visuals through expressing their new brand.

The anthem video was a :90 overview of the organization’s mission and vision, laser-focused on those 3 crises and how addressing the convergence of all 3 will lead to lasting change – ending with an inspiring call to action.

We continue to work with the Jane Goodall Institute of Canada on marketing and digital support in fulfilling their critical mission.


Jane Goodall Institute

Key Services

Art Direction
Copywriting & Content
SEO and Analytics
UX Design
Video Creative

Project Partners

Chris Reesor
Pirate Audio Production

Previous Website

Anthem & Overview Video


New Brand Collateral

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