Celebrations UK

Celebrating the efforts of teachers in the time of COVID through the build-out of a Shopify website that allows students to send them thank you gift bundles.

Mars Wrigley Logo

The Ask

Celebrations is a miniature chocolate bar collection made by Mars-Wrigley comprising miniature versions of Mars-produced chocolate bars.

As a response to the drastic shifts in society brought on by COVID-19, Mars-Wrigley wanted to give students around the United Kingdom the chance to thank their teachers for pulling off their herculean efforts to run out the rest of the 2019/20 school year despite these challenging circumstances.

The solution was a Shopify e-commerce website that allowed students to choose from one of three bundles, with the optional to customize the message on the box to thank their teachers with a personal touch.

The key technical challenge was simple, but profound: how can we allow students to send the gift if they don’t know their teachers’ addresses? The answer was to partner with GiftMagic to provide two purchase options: the standard Shopify checkout, as well as the GiftMagic integration to allow the teacher to fill in their address!

The campaign ran in the UK throughout July, 2020.


Celebrations UK,
Mars Wrigley

Key Services

Art Direction
UX Design

Project Partners

Mike Walker
Vypre Industries

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