Memory Labs

The Ask

Memory Labs is a Toronto-based direct-to-consumer start-up that digitizes your old photos and videos so they will be preserved for the next generation.

We worked with the Memory Labs team on the design, content creation, and development of their new website, alongside with the creation of various other marketing collateral materials.

Building off the brand identity, we focused the website’s visual design and copywriting on a expressing trustworthiness, comfort, modernity, tech-savviness, and above all, respect. Memory Labs’ customers are families who are entrusting decades worth of scans, slides, and recordings to their care — and our job was to emphasize their professionalism and quality through every word, picture, and design cue.