It’s January 5, 2021, and the world has been through a lot over the last 12 months.

As business owners, marketers, and human beings, the focus over the last year was understandably on resilience, adaptation, pivoting, and safety. While the COVID pandemic is still going to be part of our world for the foreseeable future, the new year offers us all a new opportunity (psychologically, at least) to take stock, move out of panic mode, and start building the future we want to see.

If 2020 was all about adapting to seismic changes, 2021 is about evaluating and strengthening your foundations with the future in mind. From a marketing perspective, here are the 5 key areas to take stock of in your business in Q1.

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